Matija Djumic，塞尔维亚贝尔格莱德市场营销专家
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Matija Djumic

Verified Expert  in Marketing

Marketing Expert

Location
贝尔格莱德,塞尔维亚
至今成员总数
April 20, 2023

Matt is a digital marketing consultant with 8+ years of experience and a passion for growth. He has been helping businesses optimize their conversion funnel by offering cross-channel digital marketing strategies. Additionally, he provides copywriting and design guidelines that streamline every step of the conversion process. 对区块链和Web3空间有浓厚兴趣, 作为一名数字策略师，马特渴望拥抱新的增长营销机会.

Social Media社交媒体内容Facebook Ads社交媒体管理营销策略转化率优化(CRO)数字化项目管理企业对消费者(B2C)eCommerce手机用户获取Email Marketing入站营销TikTok AdsHubSpotEmailYouTube SEOPersonal Brand登陆页优化PPC AdvertisingB2B营销策略Google ShoppingABMInstagram增长运动的优化Youtube

项目的亮点

High Times Pre-IPO募资|募资超过1000万美元
Helped High Times raise over $10 million through a pre-IPO campaign focused on B2B lead generation.
分析《欧博体育app下载》(Balkan Netflix)的用户获取
团队协助, we acquired 1,600,三年内拥有超过1000名用户, 每月订阅收入增加10倍, and 50x organic social followers while also enabling the gain of a foothold in all relevant markets across more than 120 countries.
美国Modula的引线生成
Reduced cost per warm lead from $800 to $40 in six months for a Modula USA product that costs between $100,000 and $1,000,每月高质量的潜在客户数量增加了20倍.

Expertise

B2B潜在客户生成转化率优化(CRO)数字营销数字营销策略数字化项目管理LinkedIn营销营销策略社交媒体策略

Work Experience

数字营销顾问|导师|演讲者

2021 - PRESENT
贝尔格莱德科技园
  • 为150多家创业公司举办了10多场营销研讨会, 涵盖企业对消费者(B2C)和企业对企业(B2B)营销, 跨渠道营销, email marketing, 数字营销策略, 用户获取, 以及市场和趋势分析.
  • 改进了MyFitWorld的付费广告参数, a fitness app, by 400%, 包括每lead的成本, 吸引首批付费用户, 在团队内部建立整体能力, 设置转化率, 并在六个月内优化了登陆页的最佳实践.
  • 帮助推出MatchIT产品，并在两周内获得超过1000名测试用户.
  • Conducted mobile advertising and carried out social media analytics using HubSpot and Google Analytics 4 to measure traffic and engagement on websites and apps.

数字营销顾问 & Strategist

2017 - PRESENT
新浪潮数码
  • Led Balkan Netflix (RTS Planeta) digital efforts and grew the user base to more than 1,500,来自120多个国家的000名用户, 在三年内将收入增加六倍.
  • Worked on High Times' pre-IPO campaign, the first in cannabis history, overseen by the SEC. 协助B2B潜在客户的开发, 建立一个5人的联系人列表,超过1000名大麻投资者, 并在三个月内筹集了八位数的资金.
  • Boosted B2B gallery subscriptions by 180% and developed a strong contact list of galleries from 250 different cities and 55 different countries for Widewalls, 全球艺术网站.
  • Developed the Gi Group team's capability for organic and paid social media marketing through Facebook, Instagram账户管理, and LinkedIn, 让他们在三个月内完全独立.
  • 将俄罗斯新闻社YouTube频道的订阅者从100人增加到36人,通过转化率优化(CRO)在6个月内获得600美元. 与团队一起开发并推出了7个原创YouTube系列.
  • 推动全球照明解决方案领导者Instagram的增长, BUCK Lighting, from 100 to 5,6个月内目标关注者达到1000人.
  • 纳西族每月租车增加, 一家奥地利的电动汽车租赁公司, 在短短3个月内就提高了100%, 填满所有空位. 然后，开始与企业主一起开发其他服务.
  • 在Facebook和Instagram上实现了10倍的广告支出回报率(ROAS), 产生超过3美元,为Yellowstore创造了日均收益5000万美元, 一家巴尔干半岛的家居用品配送店.
  • 管理5-10人的设计团队, 入站营销, 跨渠道营销, SEO, web development, social media, 视频制作. 处理公司和个人品牌.

数字营销战略家

2023 - 2023
Pathfinder DMCC
  • 与公司创始人一起审核他们所有的Facebook广告活动, 以及他们的竞争对手和同行, 最新的Facebook广告趋势, 以及他们的分析.
  • Conducted mobile marketing and carved a path forward for their Facebook Ads based on our in-depth analysis, 符合最新的黑客和趋势, 确保最好的结果.
  • Audited their complete conversion funnel—from the landing page all the way to pricing and sign-ups. Suggested low-hanging fruit improvements and a complete page redesign based on research and best use cases.
  • Ensured that the client improved the complete business-to-consumer funnel—from Facebook creative all the way to their offer, pricing, 以及注册过程.

转化率优化专家

2022 - 2023
Digital Silk
  • 改进B2C网站开发流程, 包括品牌和数字战略, 网站架构, 用确定的语气发送消息, planning, and web design, 确保提升发行后的转换率.
  • Achieved a 30% increase in the conversion rate across the website for My Green Mattress.
  • 增加DesignRush的网站转化率25%.

市场营销战略

2022 - 2022
Digital Silk
  • 两个8位数的B2C电子商务网站Rollink的转化率提高了25%.com and Lugz.com.
  • 领导多个品牌战略和设计项目, 包括徽标和品牌书, web planning, web design, web development, text analytics, 营销策略, and execution.
  • 管理跨职能的品牌策略团队, web designers, web developers, 项目经理, SEO specialists, 点击付费(PPC)专家, 电子邮件专家, 社会专家, 平面设计师, 视频编辑器.

高级社交媒体策略师

2021 - 2022
Digital Silk
  • Reduced cost per warm lead from $800 to $40 in six months for a Modula USA product that costs between $100,000 and $1,000,000. 每月社交线索增加20倍，其中95%是高质量线索.
  • 参与G Pen跨平台推广活动, 全球领先的大麻电子烟笔制造商, 包括Facebook, Instagram, email, influencers, and PRs, 并在7天内带来了7位数的收入和150%的同比增长.
  • 建立Meltano的转化率优化最佳实践, 在2年内带来298个可行的B2B线索.5 months. Additionally, mapped out the targeting and remarketing roadmap for PPC and paid social for the following 12 months.
  • Managed international teams of 2-3 designers, video editors, and community managers per project.

市场总监

2017 - 2018
SkyHighGrowth
  • Added three new services: LinkedIn automation, paid social media, and organic social media.
  • 通过Facebook等社交媒体平台获得10+新客户, Instagram, and LinkedIn, events, 在九个月内进行其他活动.
  • Organized and managed regular B2B sales events in Belgrade and improved our positioning as experts in the field. 我们成为B2B销售的首选之地.
  • 在社交媒体上创建和管理CEO的品牌和形象. Performed ad optimization and account-based marketing (ABM) to gain leads and improve ROI.
  • 与1-2名潜在客户团队合作, 社交媒体专家, 1-2名客户经理, 取决于项目的范围.

市场总监

2017 - 2017
不间断健身
  • 在6个月内，4个地区的月付费会员数量增长了350%.
  • Ran logistics and a successful pre-launch campaign that filled all the 700 available paid spots in a 1,000平方米的健身房开业前, bringing in $19,月收入为1万美元.
  • 组织和管理三次与巴尔干体育和音乐名人的大型公关活动.
  • Rebuilt and redesigned the website, including technical SEO and content keyword optimization.
  • 管理贝尔格莱德周边的公关、广告牌和传单推广活动.
  • Collaborated with four gym managers and managed a team of 3-5 promotion and events specialists, a designer, 还是一名社交媒体专家.

数字营销主管 & Consultant

2016 - 2017
影响中心贝尔格莱德
  • 在12个月内，初创企业和中小企业会员计划增长了410%.
  • 创业加速器项目的会员数量增加了510%.
  • 为200多家初创企业和中小企业举办了10多场数字营销研讨会.
  • Promoted events via social media that led to a 320% increase in monthly event revenue.
  • Managed an international team of 4-6 marketing specialists, designers, and photographers.

营销总监

2015 - 2016
Vasic Media
  • 作为我工作的一部分，管理了15-20个不同的客户账户.
  • Positioned Vasic Media as the go-to social media marketing agency in the Balkan region.
  • 帮助定位Petar Vasic, the CEO, 成为巴尔干地区最具影响力的营销公司.
  • 领导一个3-5人的内容营销团队, 包括设计师, copywriters, 视频制作专家.
  • 在不到一年的时间里，客户基础从5个增加到20多个.

内容营销专员

2015 - 2015
Vasic Media
  • 提升了Pivo i drugari的Kozel, Pilsner Urquell, 和高利代理品牌，利用从0到31的有机增长,000个Facebook点赞和3,600名Instagram粉丝.
  • 对从0到10的有机生长起了关键作用,Facebook的点赞数增加到5万，Instagram的点赞数增加到5万,塞尔维亚反对派政治家Nebojsa Zelenovic有200名追随者.
  • 12个月内共管理6个不同的客户.

High Times Pre-IPO募资|募资超过1000万美元

http://drive.google.com/file/d/1bzuUskFf0VCzEx7WV6S09Hex1jMPb6z0/view?usp=sharing

Helped High Times raise over $10 million through a pre-IPO campaign focused on B2B lead generation.

High Times is an American monthly magazine and cannabis brand with offices in Los Angeles and New York City.
The presentation attached provides a comprehensive account of our contribution to the High Times' successful campaign targeting the US and Canadian markets. 我们还描述了如何为三个投资者买家角色生成B2B线索, 短短三个月就筹到了8位数的钱.

该演讲展示了以下内容:
•品牌和活动介绍
•关键问题及解决方案
•每个问题的结果
•LinkedIn外展例子
•其他重要信息

转化率优化流程

http://drive.google.com/drive/folders/1PxIkuWy3dPGMi7LdtZ7WptstzXkqYy3-?usp=sharing

Built comprehensive eCommerce and content website CRO checklists from scratch that cover every critical touchpoint involved in the conversion process.

我为电子商务和内容网站的CRO制定了详细的清单, 包括各个方面，例如:
• QA
• Copywriting
• Web UX
• Mobile UX
•CRO最佳实践

These procedures have been proven to increase conversion rates and can be accessed through the link above. 此外，我还使用了Hotjar分析模板来进一步了解用户的需求.

Wozi品牌指南

http://drive.google.com/file/d/1EiDNvWEdKgpY2dzRFZ4_QpaGF-7gIWTQ/view?usp=sharing

Built the Wozi brand from the ground up and successfully ran Google PPC and paid social media campaigns to acquire first users and earn revenue.

Wozi is a mobile application for quick and easy ordering of car transport launched in Central and Eastern Serbia that connects taxi drivers and customers.

我白手起家打造了沃兹这个品牌, 包括名字, logo, 品牌指导方针, brand strategy, 以及营销策略.

下面的链接提供了完整的Wozi品牌指导文件.

分析《欧博体育app下载》(Balkan Netflix)的用户获取

团队协助, we acquired 1,600,三年内拥有超过1000名用户, 每月订阅收入增加10倍, and 50x organic social followers while also enabling the gain of a foothold in all relevant markets across more than 120 countries.

RTS Planeta, 塞尔维亚最古老的媒体公司, started to provide web and mobile content streaming services through a subscription business model similar to Netflix but offering exclusive Balkan content.

For 3+ years, 我负责他们的数字营销工作, 在那段时间里, 我们的目标是巴尔干国家和世界各地的巴尔干侨民.

During that time, 我和我的团队帮助他们获得了超过1个,600,000 users within three years while also increasing their monthly subscription revenue by 10x, 将他们的自然社交媒体粉丝增加50倍, 并帮助他们在120多个相关市场获得用户.

Consequently, they were able to generate sufficient revenue to launch a new version that included exclusive Serbian TV shows and movies, 排挤竞争对手，完全主导市场.

美国Modula的引线生成

http://modula.us/

Reduced cost per warm lead from $800 to $40 in six months for a Modula USA product that costs between $100,000 and $1,000,每月高质量的潜在客户数量增加了20倍.

Modula USA is an automated storage solutions company selling warehouse robots and automation products.

作为我们代理战略的一部分, 我们的目标是汽车行业的决策者, logistics, warehousing, 食品杂货行业. 在短短六个月内, 我帮助他们将每条线索的成本降低了90%, 从每条线索800美元降到40美元, 每月高质量的潜在客户数量增加了20倍. As a result, 他们实现了破纪录的月收入, 收入8位数, 这是他们自1987年成立以来的第一次.

This success allowed them to increase their advertising budget by 5x and our agency engagement by 3x.
2022 - 2023

信息技术和计算机科学学士学位

Singidunum大学-贝尔格莱德，塞尔维亚

2010 - 2014

信息技术和计算机科学学士学位的进展

贝尔格莱德大学-贝尔格莱德，塞尔维亚

2012 - 2013

信息技术和计算机科学学士学位(交换项目)

林肯大学-巴尔的摩派克，宾夕法尼亚州，美国

2023年5月至今

高级领英广告

CXL

2023年5月至今

Google Shopping

CXL

2023年5月至今

登陆页优化

CXL

2023年5月至今

Google Analytics for Beginners

CXL

2023年4月至今

Email Marketing

CXL

2023年4月至今

营销人员项目管理

CXL

2023年4月至今

基于客户的营销

CXL

2022年12月- 2023年12月

Google Analytics认证

Google

2022年4月- 2024年4月

Meta认证数字营销助理

Meta

2021年5月- 2022年11月

YouTube音乐认证

Google

2020年10月至2022年4月

YouTube内容所有权

Google

2020年10月至2022年4月

YouTube资产变现

Google

2012年4月- 2014年4月

TOEFL

ETS

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